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Further markets had been developed in Africa and Far East. Step by step the company came back to normal business life taking into consideration that communication in times without fax machines or computers specially to oversea countries was a bit of a problem. In 1960 young Mr. Hans-Otto Engel was heading for West Africa. Mr. Johannes C. O. Engel’s son had finished his apprenticeship as foreign trader in Hamburg and was destined to go his own way. Between 1960 and 1963 he did so and was working for the agency of a Hamburg company in Liberia. The foundations for the today’s status of the company were thus laid. |
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Mr. Hans-Otto Engel returned to Hamburg in 1963, having rich experiences and valuable contacts in his luggage, joining the paternal company. From now on it was very plain to see what the future development of the company would look like. Beside the „trade with merchandise of all kinds“ now the goal was to become an „Africa specialist“. During the years this goal could be more and more achieved as meanwhile total West Africa had been served. Liberia, Ivory Coast, Ghana and Nigeria were mainly given treatment in that time. In 1980 Mr. Johannes C. O. Engel had to quit the company due to health problems. Mr. Hans-Otto Engel has been leading the company as sole limited partner since then. Especially Nigeria did acquire a reasonable position during the 80’s due to its growing and economic supremacy. Regular business trips to the region contributed to the steady growth of the company and of the „know-how“. |
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The logo and slogan „Appreciated Top European Quality“ has been well established in African countries and penetrated the markets. Nowadays the complete export to Africa is being handled through ATE Trading GmbH which enjoys a wide acceptance with customers and suppliers alike. |
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